Ways To Improve Your Company Throughout 2021

January 25, 2021

We cannot deny the fact that 2020 was a difficult year for most businesses, and 2021 seems to have started in a similar pattern. However, for those business owners who are fortunate enough to still be in operation, there are a number of things you can do to improve your company this year. 

Use price skimming software to ensure your rates are competitive

There is only one place to begin, and this is with pricing. After all, money is tight and people are being careful with their pennies because of the impact of the pandemic. Therefore, it is even more important than it ever has been to make sure that your prices are competitive. One of the ways that you can do this is by using competitor price monitoring. This will ensure that you are always beating the competition with your pricing.

Build trust throughout your team

If there is one thing that all project teams need to have in order to work effectively it is trust. Your team members need to trust that you are the right person to lead the project to success. They need to trust in each other to do their jobs properly. They need to trust in the processes and software that they use to ensure they can work efficiently. It all comes down to trust. However, trust is something that must be built, and this falls on your shoulders. With that in mind, read on to discover some top tips on how you can build trust throughout your project team.

  • Create a sense of belonging – When it comes to project teams, trust comes from feeling like you belong. Every member of the team needs to be connected. They all need to feel like they are a valuable and valued part of the team. You can create this by focusing on unity and treating everyone equally.
  • Give people a voice– You need to create an environment whereby people are not afraid to share their opinions. They should not feel uncomfortable with having a voice for fear that they will be laughed at or their opinions will be overlooked.
  • Recognition – People are more willing to work hard when this hard work is recognised. If this is not the case, it will cause the group dynamics to turn sour because people will feel undervalued. They need to trust that you see the hard work and effort they are putting in.
  • Lead by example – Great leaders lead by example. You should be dedicated, enthusiastic, and positive. You should also never stop learning. Project management courses are not only for beginners; they are for all levels. If you are dedicated to your team and your craft, this will show, and team members are going to be more likely to trust in you as their leader. 
  • Fairness – Treating everyone fairly is so important for a project manager. Yes, in life there are going to be people you like more than others. But this has to be kept fully internal when it comes to your project management team. You cannot go for lunch with the same people from your team every day, for instance, as it is then evident who your favourite team members are, and this can have a negative impact on the overall vibe amongst the group because people may assume that you are playing favourites. 

Look to create new products and services that are relevant in today’s times

The companies that have done well during this difficult period are those that have innovated. They have looked for ways to create products and services that are relevant considering the times that we live in. This is something that all businesses can do in an attempt to not only survive but thrive during this challenging period. 

There are a lot of changes that have happened over the past year. Social distancing measures mean that we can’t see the ones that we love. We’re also working from home, meaning the remote workforce has increased considerably. Plus, you have to consider the fact that people are being more careful with their money and online shopping has increased by huge amounts as well. You can use all of these factors to drive your decision and think about what your customers would want considering the world that we live in today.

So there you have it: some steps you can take to boost your company throughout 2021! We hope that this has given you a helping hand for the year ahead.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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