THE PODCAST ACCELERATOR

It seems there's a trend in podcasting right now to want to start a podcast and monetize it immediately. I know this has been happening for such a long time now, but it's time to call BS on a lot of it. Sounds like my style, right?

Is there merit in exploring a fixed-price sponsorship model for your podcast as opposed to being held at the whim of a low CPM rate that relies solely on download numbers? I believe so, you know.

I've covered this before to a degree, but more and more new podcasters are beginning to adopt launch strategies that didn't exist even just a year ago. This is thanks to more widespread use of the RSS tag that allows you to mark an episode as a trailer, plus the ability to defer launch date within Apple Podcasts. Should you launch like this?

Podcasting is hard and most podcasters, at least indies like you and I, are producing our shows in our spare time around jobs, study and real-life. With so much to do and more cropping up each day, how do you avoid podcaster burnout?

Podcasting is all about people, no matter the growth of the industry and tech or advertising innovations that we're seeing. There's nothing more powerful than connecting with other humans, so should you run a meet-up for your podcast?

This may sound so simple to seasoned podcasters, but new podcasters still wonder how to record their guests remotely every single day. There are a few options for this, here are my favourites.

Podcasters' currency is download numbers, right?! It's what we sell, more often than not, so how protective should we be over those numbers and should we announce them publicly?

Barely ANY podcaster markets their show enough, but when they think about marketing they're often thinking about marketing their most recent episode AFTER it has been released. But what about pre-marketing?

There's a huge focus in certain podcasting circles about batching your show and, whilst it has merit, it's not always the most effective way of recording your show for growth. Here's my take on it…

Happy New Year! I'm back and I'm bringing with me some straight-talking chit-chat today about exactly how you should be measuring your podcast's success this year. The answers may surprise you but hey, it's a great way to kick off the year!