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Podcast SEO 101: Why Podcasters Should Care About Backlinks

Backlinks are fundamental to podcast SEO and to building your podcast brand as a whole. You want to show Google, as well as new listeners, that your content is high quality and worth paying attention to, right? Here's how to start your own backlink strategy for your podcast.

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Why Podcasters Should Care About Backlinks: Podcast SEO 101

Podcast SEO 101: Why Podcasters Should Care About Backlinks

Backlinks are fundamental to podcast SEO and to building your podcast brand as a whole. You want to show Google, as well as new listeners, that your content is high quality and worth paying attention to, right? Here's how to start your own backlink strategy for your podcast.

How Social Media Affects Your Podcast SEO

How Social Media Affects Your Podcast SEO

I ALWAYS recommend that podcasters set themselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new episodes when they go live. But did you know that it also affects your SEO performance?

Google's Algorithm Basics: Podcast SEO 101

Podcast SEO 101: Google's Algorithm Basics

Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this episode, I break down exactly what Google wants and how you can start optimizing your podcast content starting today.

Image displaying text: A Quick SEO Keyword Hack: Podcast SEO 101

Podcast SEO 101: A Quick SEO Keyword Hack

You know you should include keywords in your podcast metadata for SEO. But what's the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your keywords to maximise your podcast's discoverability.

Image displaying text: Podcast SEO 101: What Are Keywords?

Podcast SEO 101: What Are Keywords?

If you've looked into SEO for your podcast, chances are you've heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most benefit? In this episode, I'm going to demystify keywords and how you can make them work for your podcast.

Image displaying text: Setting Expectations for Your Podcast SEO

Setting Expectations for Your Podcast SEO

Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won't happen overnight.

Image displaying text: Podcast SEO 101: The Basics of Metadata

Podcast SEO 101: The Basics of Metadata

Meta-what-now!? If you're just getting started with SEO for your podcast, terms like ‘metadata' can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you upload! Here's how you should use metadata to boost the discoverability of your podcast.

Image displaying text: Should You Create Podcast Transcriptions?: Podcast SEO 101

Podcast SEO 101: Should You Create Podcast Transcriptions?

Creating transcripts from your podcasts is a really popular method of repurposing your audio. They're also really handy for SEO purposes, and really important for accessibility too. But are they worth the time it takes to transcribe and correct them?! I want to show you some ways that you can bring creativity, accessibility AND value to your podcast repurposing WITHOUT transcripts.

The Future of Podcast Discoverability?: Podcast SEO 101

Podcast SEO 101: The Future of Podcast Discoverability?

It's competitive out there for us podcasters! There's well over a million podcasts by now, so how do you make sure your brilliant audio content gets in front of the right people? In this episode, I'm going to tell you why you should bother with SEO for your podcast and exactly what to do to give your podcast the best chance at ranking highly.

Should I Optimise My Podcast For Voice Search?

Should I Optimise My Podcast For Voice Search?

Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old ‘Google', should you optimise your podcast episodes for voice search, and what's the best way to make sure your content actually shows up when people ask for it?

9 Unconventional Ways to Grow Your Podcast

Grow Your Podcast Today!

I'm not a podcast guru. I just try things and I'm fortunate enough to work with thousands of podcasters at Rebel Base Media who also try things. These are the things that we have found work.

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The thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.