3 Advances In Technology Your Company Should Be Using

September 24, 2015

As the owner of a business, you should already have accepted that your company is reliant on technology to succeed. But, you may still not fully understand how using the right technology can benefit you and your business. Well, the key thing to remember about technology is that it’s evolving and growing all the time. At some point, an advancement will arrive that will benefit your business. Actually, it might already be here. Perhaps you just didn’t notice it because there have certainly been some huge advances in business tech in recent years.

Cloud Software

If you keep up with entertainment news, I imagine the first thing that comes to mind when you think about clouds is the celeb hacking scandal. I’m sure you know the one I mean. It left everyone believing that perhaps the cloud wasn’t as secure as we’d been assured. However, there are two issues to consider here. First, the cloud in question was the Apple cloud. This is a mass consumer based model that is cheap and easy to use. It does not have the latest security measures in place and so of course, should not be trusted with sensitive files. The second issue to consider is that digital protection has actually increased in power since then. Now, a cloud server is just as secure as a hard drive on your computer. In fact, it might be more secure because if information is on the cloud, it’s out of reach from prying hands. IT companies offer the best cloud-based tech that will save you space in the workplace and money. Generally speaking, your business will run more smoothly than you ever imagined.

App Development

Of course, tech isn’t just benefiting the business owner. It’s also altering how the consumer interacts with a business or company. But, as any successful owner will tell you, what’s good for the consumer is good for you. One of the ways that you can make interaction with your company easier for consumers is through app development. If you work with an app developer, you can create an app that is specific to your business. By using it, a consumer might be able to make purchases from your business through their phone. Or, it might just provide more information to them about your business in a more interesting and dynamic way. You can even use it as a marketing platform. If you want your company to be competitive on the market, you should be thinking about investing in an app.


We are sure that as a business owner you are looking for ways to cut your spendings and costs. One way to do this is by using self-serving technology. Instead of having to speak to an employee of your business, a customer can handle the majority of the purchase they are making themselves. You can use an automatic call handling service to do this. These AI programmes sound and feel human. But, it’s just a programmed response unit that is a lot cheaper than hiring employees to deal with customer support.

If you use these tech advances in your business, without a doubt, you’ll put your company in the perfect position to expand and grow.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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