3 Ways to Make Sure Your Podcast Stands Out

March 22, 2021

Did you know there are currently over 43 million podcast episodes you can listen to? They come from every genre, different lengths, and in varying degrees of quality. But, needless to say, that’s a lot of content!

So, you might be slumping your shoulders and thinking you shouldn’t start your own cast because “everything has been done”. Nothing could be further from the truth. 

If you’ve got a great idea for a podcast, you need to put it out there! You just need to know how to stand out from your competitors and turn your podcasting efforts into a personal brand, so everyone will know what to expect and what you’re all about from episode one. 

So, with so many podcasts out there, what can you do to stand out from the competition?

1. Be Your Authentic Self

The best thing you can do to make your podcast stand out is simply to be yourself. That’s not some cheesy marketing technique – it’s the truth. 

Let’s face it, if you’re starting a podcast, you’ve either got something important to say or you’re incredibly passionate about a particular topic. So, let that shine through! No one has a personality exactly like you, which is what’s going to make your podcast different. Be yourself, and people will take notice. Whether you’re the kind of person who looks for vans for sale for your wardrobe or you consistently wear a three-piece suit, there’s an audience out there for you. 

2. Make an Investment

Good news – it’s easier than ever to make a podcast.  

Bad news – it’s easier than ever to make a podcast. 

What does that mean?  

Frankly, far too many people are throwing up shows quickly simply by using the built-in microphone on their computer or smartphone. There are plenty of apps that allow for easy uploads, so people can make poor-quality content and have it uploaded to the web in a matter of minutes. 

If you really want to stand out, invest in good equipment. That means having a solid microphone, headphones, and editing software at the very least. Your listeners will be able to tell the difference right away.  

3. Make Sure You’re Offering Something

One of the ways you can stand out is by making sure each episode of your podcast has something of worth to offer your listeners. While “filler” content isn’t always a bad thing, it shouldn’t be the backbone of your program. Think about the main idea of each episode and what you hope your listeners will gain from it. 

When people begin to see that something can add value to their lives, they’re more likely to stick with it. So, make sure your podcast is filled with useful information or at least some insight into how listeners can start to think about the subject at hand on their own time. 

Don’t give up on your aspirations to start a podcast, and don’t let the number throw you for a loop. Keep these tips in mind to stand out, and have fun while doing it!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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