Could Your Podcast Become A Profitable Business?

May 18, 2020

Could Your Podcast Become A Profitable Business?Could Your Podcast Become A Profitable Business?

As podcasts grow in popularity, it’s easy to assume that this means making a success of a podcast would be harder than ever. However, what this growth in podcast interest actually means is that it is becoming easier than previously to turn a podcast into a profitable business opportunity. It’s never going to be easy as such, but as more interest grows in podcasts, it is becoming easier. 

The fact is that with the right content, vision, and listener base, it is possible to start making money from your podcast and grow it into a highly profitable business. It’s just a case of knowing what approach you need to take, that’s all. 

Bearing that in mind, below are some tips and ideas for how you can turn your podcast into a profitable business! 

Ensure your content speaks to your niche 

One of the most crucial factors when it comes to achieving podcast success is to ensure that your content speaks to your niche. There’s no point creating a podcast that doesn’t effectively meet the needs of the people who you are trying to reach – take the time to properly define what you will be talking about and what your audience wants to hear. Ask yourself: does my content look far enough? What you don’t want is your audience getting bored, so it’s important to focus on how you can keep things fresh. Because the last thing you want is to lose paying subscribers. 

Market yourself and your podcast 

One of the best ways to make money and raise awareness around your brand is through effective marketing. If you want to improve your brand awareness, you need to take to social media and start building a following and a community. 

Think bigger 

When it comes to your success as a podcast, it’s important to think about how you can move things forward and make your podcast ‘bigger’ and more successful. This is important because the more successful your podcast is, the better chance of success you have when running it as a business. What a lot of podcasters are starting to do is attend trade shows and public speaking events as part of their podcasting career. 

Consider whether you would be comfortable speaking to a live audience, because if you are this could be a great way to move your podcasting career forward. Of course, you would need to purchase a van and some additional equipment, if you were going to take things out on the road. Keen to take this step? Purchase a van, buy your key equipment, and get van insurance today, so that nothing is stopping you from moving things forward. 

There you have it, a few simple tips for giving yourself a better chance of transforming your podcast into a profitable business.

Mark Asquith

That British podcast guy, Mark is co-founder of, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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