Different Ways To Advertise Job Openings

October 27, 2020

Being a business owner comes with a lot of responsibilities, no matter what kind of business you own. You have to keep the lights on, make sure your service or product is up to par and you have to hire the right talent to your teams. When you are in the healthcare industry, finding the right talent can be tricky. There is a high demand for healthcare professionals and finding one with great skills can be tough to come by. Here are some ways you can advertise your job openings in order to promote your job openings to doctors and other healthcare professionals.

Use The Right Job Boards

Posting on the right job boards will typically lead you to the most ideal talent. Specialized job boards will be great for you to put the right job in front of the right applicant. For instance, you may be looking for someone to fill a mid-level management role. In this case using a job board specifically for people with mid-level management experience is the best place to post this job advertisement as opposed to the more general job boards. On the other hand, if the job you are promoting does not require any specialities, you could post these jobs to the more general job boards.

Consider Getting A Sponsored Job Ad

This is a pay-to-play strategy to getting your advertised job out to more people. It is a great alternative if you are looking to save money while finding the right fit. Essentially how a sponsored ad works is that you pay an amount and that amount is determined by how many people look at it or reach out to your organization about the advertisement. You only pay when someone views the listing.

Consider Using A Job Slot

Job slots are a great option for businesses that have a lot of job openings. You can post any job listing you have for a specific time frame. It will then post your job advertisements to several job boards. The great thing about this option is that you can post more than one job listing without having to pay extra money. Essentially you are taking up rental job advertisement space.

Create A Video Advertisement

Most job ads do not come in video form. That is a perfect way to set your company apart from the others. Use the video to explain things about the job opening and about your company. Video is king on social media platforms, so promote the job ad video on social media. It is perfect if you are looking to attract younger talent. You will also make your company more memorable because running across a video ad for a job is rare.

Go Where The Applicants Are

Now that you have done the work of promoting your job advertisement, it is time to get some applicants. One of the best ways to do that is to go to them. Head to job fairs or industry conventions or conferences. There you will be able to meet with ideal candidates that are just as excited about working for you as you are about hiring them.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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