Does Your Business Make A Good First Impression?

September 30, 2015

It is vital that all business owners try to ensure their company makes a good impression. In most instances, people will come across your brand before they meet your team. So, the public perception of your firm is the most important element. In this article, we’ll show you how to create a professional image that customers and clients will trust. Most of the moves you need to make are very simple. You just need to research the subject to ensure you don’t overlook any critical tasks.
Get a good address
The address used for your business is one of the most important factors in your public perception. You don’t want to base your brand in an unknown area when there are other options on the table. The manager of Level Office told us it is possible to rent a good address cheaply. You could make it seem like your company is based in New York, London, or any other major city. That would encourage people to think you are more trustworthy and more professional.
 
Design a striking website
Lots of business owners try to save money by designing their company website singlehandedly. That is a bad move if you want people to trust your brand. It is easy to spot a domain that was not constructed by web design experts. For that reason, you need to find a suitable agency as soon as possible. Your website is the first thing most customers and clients will encounter. So, it needs to present an accurate image of your company. Make sure you include a backstory and information about all your products and services.
Market your company well
Some people might encounter advertisements for your company first if you plan to market online. So, it is important that you use the best graphics and imagery possible. There are free tools available for designing your banners, and you should make good use of them. Poorly constructed advertisements will not present a good image to your customers and clients. If it helps, try paying a freelance designer to handle the task. You will pay less than when using an agency, and there are plenty of them around. Just check some of the top freelancing websites.
Buy a designer suit
At some point, you might have to meet with potential clients to explain your services. You are representing your company, and so you need to appear successful. You can add the price of a designer suit to your business expenses. That means you don’t need to pay for anything yourself. It will simply reduce your profits slightly at the end of the year. Thankfully, that means you will pay less tax to the government. Everyone’s a winner!
As you can see, making a good first impression is not complicated. You just need to think ahead and ensure you cover all the bases. Always remember that you are the face of your business, and that means you need to act a certain way. Try to seem as confident as possible when meeting clients without appearing cocky. People are more likely to spend money if they feel you are enthusiastic about your company.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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