Finding Success In Business When You Don’t Have Time For Marketing

April 13, 2021

It’s no secret that marketing is one of the keys to success in the world of business. Reaching new customers will only be possible if you put effort into making sure that they can see you, and this pushes many companies to throw all of their energy into this side of their work. Of course, though, this isn’t always the best way to run your business, especially if you don’t have time for it. But how exactly are you supposed to find success in the world of business without doing the marketing work for yourself? Let’s take a look at this area to give you a head start.

Use Your Clients & Customers

Word of mouth used to be more powerful than mass marketing. While this has changed for many companies, small businesses can often still benefit from this type of exposure, and you can encourage your customers to spread the word for you without making yourself seem desperate. Offering referral discounts is a great way to do this, convincing people to tell their friends about you while also giving them a reason to make more orders with you. This can be an excellent way to get your business off the ground when you first start, especially if you offer a service that takes a lot of time and effort.

Use Agencies & Experts

With marketing being such a complex and time-consuming process, many businesses have come about in recent times that can help you with it. Unlike marketing firms of the past, these sorts of companies are very affordable nowadays, and you can often get the help you need without really having to spend anything; the results will pay for it all. Influencers like Ella Orten are only available through agencies, and this shows just how valuable the support of a company like this can be. Of course, though, you need to read some reviews and testimonials to make sure that you choose a company that offers exactly what you want.

Build A Solid Brand

It’s likely that you’re able to think of countless different brands and companies if you think about it for long enough. Some businesses are able to create such a unique and representative brand that they are able to overcome the need for marketing almost entirely, with people already being aware of where they should go when they need their help. Creating a brand with this power will be extremely difficult, and it will be well worth working with an expert to make sure that your brand ticks all of the right boxes before you expose your potential customers to it.

As time goes on, marketing is likely to become more important to your business. Once you’ve started to make money, though, you will be able to pay other people to do this work for you, and you won’t have to worry about the time that goes into it. Until then, it will be worth looking for other ways to gain new customers, even if you have to make compromises in the process.

Mark Asquith

That British podcast guy, Mark is co-founder of, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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