Golden Rules for Managing Your Cash Flow

October 23, 2015

Even though business involves a lot of different elements, ultimately everything comes down to the money. Managing your business's cash flow is essential to running a successful company. But it's not as simple as sending money out and making sure it's coming in. Lots of factors can affect your cash flow, including waiting for customers to pay their invoices. Better management of your funds can make a significant difference to your profits. If you're not sure where to start, have a look at some of these financial tips to make managing your cash flow easier.
Measuring Cash Flow
If you aren't already taking steps to measure your cash flow, you need to start doing it. But it's not enough to keep an eye on what's currently going in and out. You also need to make projections for your future finances and reflect on past figures too. You should do projections for next quarter, as well as next year. You can even do it for the next week or month if you need to keep a really close eye on what's going in and out. Remember that you're not making extremely accurate predictions. You can't guarantee anything is completely guaranteed.
Use the Best Financial Services
Your cash flow isn't entirely down to your personal actions or those of your employees. The tools you use can make a significant difference to how well you're able to manage your finances. Using the best cash management services you can find will help to make things easier. It could mean that you are able to make transfers and receive money more quickly. You can also find services that will help you forecast and revise your cash flow every day. This helps you to gain insight into everything that's happening.
Cash Flow Speed
Lots of things can slow down incoming and outgoing money. By speeding up some of these processes, you can ensure that money is coming in faster than before. One of the biggest barriers can be clients who take a while to pay. So offering them incentives to pay earlier can help. Making things faster on your end will help too, so be sure to send out invoices as soon as you possibly can. On the other hand, you might sometimes prefer your payables to go out more slowly. Deferring payments until a later date can be one of the ways to take advantage of this, as long as it's within the terms of service.
Prepare for Shortfalls
Any business can experience a shortfall, so it's best to expect that you will eventually come up against one. Be prepared for this in advance so that you won't be left floundering when it happens. Arranging a line of credit at your bank is one option to prepare you for the problem. Being on good terms with your suppliers can be useful too, as they may be sympathetic.
All businesses can deal with cash flow problems, but there are always methods to address them. Get ready for them before they occur and you'll have better luck.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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