Improve The UX Design Of Your Site For 2020

As the year comes to a close, you’re probably thinking about what you’ve achieved as a business in 2019. Now is the time to consider which successes you are proud of and what you’d like to do better next year. It’s no secret that your website plays a key part in accelerating your success. Luckily, improving the UX of your site is pretty easily achievable. UX refers to user experience; UX design is the process used to create the right experience for your users. The perfect website relies upon functionality, usability and should provide your consumers with an experience that is meaningful to them.

1 . Speed It Up

Our culture is accustomed to fast results and doesn’t take kindly to a long wait. Websites that take too long to load or serve up frequent error messages risk losing potential customers. To avoid this, ensure to improve your website speed. Tools like ‘Pingdom’ can provide you with a measurement of the speed of your website, so it’s a good one to test if you think your site might be a little slow. Google PageSpeed Insights can provide you with this data plus help you to maximise the speed of your website. The tool will offer you speed tests plus clickable options which read ‘ show how to fix’. Using these suggestions, you can work on improving the performance of your site. Another way to ensure maximum speed is to reduce the size of your files, including JavaScript, HTML and CSS. You can use software such as ‘Winzip’ or ‘Zipware’ to help you do so. 

2. Quality Images

The aesthetics of a website mean everything when it comes to creating the right impression. Your images should be high quality, reflective of your branding and above all original. There are plenty of great stock images out there, but these are unlikely to capture the real essence of your business and what makes you unique. In 2020, invest in a photography session for your company and use the pictures to give your website revamp. With the right images your company can achieve the right kind of personal branding. 

3. Get Feedback

If you really want to improve the UX of your site, you need to talk to the users and get their feedback. Create questions that capture each part of their journey as they navigate your website. You can obtain such feedback via pop-ups, email surveys or via your chatbots if you have them. The use of chatbots is another great way to improve the user experience of your website. Often, customers may have questions as they use your site, yet they may not wish to call your company directly. Many consumers prefer a brief instant message chat to resolve their query fast- there and then. 

4. Mobile Friendly

When the majority of searches are made via mobile phones, it's important to ensure that your site is properly optimised for mobile use. If you don’t have the skills to ensure this, it may be time to call in the experts. While you’re at it, improving your SEO ongoing should be your number one priority. It’s no use having a beautiful website that’s perfectly user-friendly if you aren’t going out of your way to draw users in. When you’ve tried all your DIY tactics and are wondering what next, it can be useful to call upon the help of a digital marketing consulting firm.