It's 2015; You Need To Know How To Take Your Business Online

November 6, 2015

What does it mean to take your business online? Essentially, if you can run your business online, you’ll save costs. But that’s not all. You will also open another source by which customers can make payments and purchases. Your company will become more profitable overnight and it will open a whole new range of possibilities. But before we explore these, let’s look at what it takes to set up your business online.
A Website
There are a few different stages of setting up a website. But don’t worry, you won’t have to worry about writing code or anything so technical. All that has been done for you. There are website builders that make setting up a site easy without any tech knowledge. All the builders provide the basics of a website. But you don’t want your site to look like it has come out of a cookie cutter. That’s why you should invest in the services of a professional web design team. They can work with you to make sure your website looks like a trusted and valuable resource. As well as this you’ll be able to make sure it looks attractive and feels easy to use.
You also need to think about web hosting. Web Hosting means that you buy the space you're using online. You own it, and that means your site won’t lag when you get lots of traffic. It makes it easier for customers and better for you. It also has a huge impact on your SEO, making your site easier to find.
We’ll talk a little more about SEO because it’s important that you understand it. SEO is how your customers will find your site online. It used to mean using the right keywords or links. But now, it has become slightly more complex. You need to build SEO on your site naturally. You should hire an SEO company to do this for you to get the best results.
Setting Up Purchases
If you’re setting up your site as a business resource, you need to make sure that your customers can make purchases. To ensure this, you’ll need a pay resource that makes the process easy for them and simple for you. Payline Data offers this service, and they can cater to the size of your business. If your business is small, they’ll offer a smaller plan. But once it starts to grow, you’ll be able to upgrade for free.
You will also need to set up an online shop. But that’s easy to do by using a shop template such as Shopify. You can buy this online and it will make your shop site look professional. Don’t forget that if it’s easy to use customers will be more willing to buy.
What This Means
Once your business is running online, you have the option of making your company more flexible. You might be able to switch to running it completely online or partially. That means you might be able to operate it from home with less staff. Or at the very least, downsizing your office. By doing this, you’ll make your business cheaper to run while still making huge profits. That’s just smart business sense.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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