The Three Steps Of Growing Your Company

November 6, 2015

Here is a fact that you probably know about human nature. If you don’t know then it’s time you learned. We want. We are ruled by our desires and our wants. If we get what we want, we just desire more and, so the road continues.
We are never happy and we always want more. That’s why even if your business reaches a great level of success, you’re going to think about expanding for two reasons. The first reason is that you know to keep a business profitable it has to continue to grow.
You need to offer your customers more than what they were getting. You need to find ways to make production methods cheaper so that you can lower prices, beating the competition.
The second reason is just simple human nature. We want more, and there is nothing wrong with that. The question you should be asking is, how do you get it?
 
Step 1: Promotion
If you want to grow your business, you need to expand the reach of your marketing. The knowledgeable out there will understand that I am referring to SEO. Search engine optimization comes in a number of different forms. You can have global or local. You can set it up yourself, or you can get someone else to do it for you. But, if you want your business to expand, you’ve got to increase the reach it has. That means taking your SEO from local to global. Or getting an expert service to set it up so that it is more efficient. You need your business on the first page of results if you want your company to grow.
Of course, it’s not the only form of marketing. You should also be thinking about how to make an impression with investors. The answer is to attend a trade show. When you attend a trade show with your business is your choice. But at some point you should head out and see how many investors you can catch the interest of. If you can get them interested in your business you will have the money you need to expand.
Step 2: Investment
Once you’ve increased the marketing, you need to think about how you can improve your business. To do this, you might set up another branch of your company. Or, you might just invest in resources to strengthen your current base. When you set up business or a new sector of your company, you should get all the resources you need. This might include IT support, computer networking or security. By doing this, you can make sure your business is already in a position of success. But, you don’t want to spend resources on setting this up yourself. Get another company to sort it out for you and then use the finished company.
Step 3: Management
Now that you have increased promotion and invested in a new section of your business, you need to focus on management. This is the final stage of growing your business. It’s important that you look after your growing finances effectively. You should look into a business wealth management scheme so that you can continue to invest. By doing this, you’ll ensure the future of your company. But, you must continue to move forward.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

Learn podcasting
in your own time

Listen to the
free podcast

The free, thrice-weekly show that brings you podcast education, industry insights & straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.