Tips On Getting Your New Business Off The Ground

October 16, 2015

We all have a dream, buried deep down inside of getting our own business started. But where to begin? That’s the question of the day and we’re going to answer it for you. The first stage is to formulate and idea and a plan. Decide what your business is going to be and what you are going to offer people. Once you have done that you can think about marketing. But remember, you won’t be marketing your business at first. You will be marketing yourself to the masses.
Marketing Yourself
How do you market yourself? It’s quite simple because you can use social networks to easily get yourself noticed on the market. You should already be looking for your target customers, and there is a simple way to find them. Use your social profiles to start offering updates of your chosen industry. Once you do that, you’re going to find the interest of the people who would buy your potential product or service. Don’t be afraid of giving updates on who will soon be your bigger competition as well. This is how you get the interest of their already existing consumer base. After that, it’s time to start building on this group of customers.
We advise you start by setting up a blog. But don’t fall into the trap of filling it with hundreds of articles that are poorly written. Instead, write as many articles as you can related to your industry without losing the quality.
Don’t forget there are ways to market on social blogs without driving your followers around the twist. You don’t want to annoy them so much that they stop following you because it’s important you have their support. You’ll need it to fund your idea.
Getting Funded
We imagine you have a big, vast new concept for your business. But don’t get carried away. It’s best to keep your business and your concept small, at least for the first few years. Once you gain some success, you can think about expanding. But first, you’ve got to get funded, and this isn’t hard to do. The best way forward is to look at crowdsourcing websites, particularly if your business idea is commercially viable. But remember, even if it isn’t you already have followers on your social networks. All you need to do is advertise to them that you are starting a crowdfunding scheme for your business. This should pique their interest.
If it doesn’t, you can consider getting a small business loan. You just need to be careful of how much you are borrowing and that you are not taking too bigger risk. You will need to pay it back and for that, your business has to be successful. You will need to have a lot of faith in your concept.
Protecting Yourself
Once you’ve got the funds, you will be at the start of setting up your business. You’ll create a brand and an image. You have to protect these through trademark law. You can read more about this, online. But, the important thing to remember is that if you don’t legally protect your business and your product, other people can claim it. They can say they had the idea first or sue you for copying their idea. It’s a scary concept and one that can come true all too soon.
Continue Marketing
Finally, your business will be open for the public, and it’s important to keep marketing. Don’t ever let your business slip out of sight. You need to be continually marketing it to the masses, ensuring its success is constant. Goodluck.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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