Tips To Get More Customers Buying

October 23, 2015

If you’ve got your own business, there are many different things that can make you successful. One important thing is that your customers actually purchase your products. If they don’t, you’ll have no business at all! It doesn’t matter how many people visit your site or talk about you; if they’re not buying, it doesn’t mean much at all. Use the following tips and you’ll be able to increase the number of people that buy from you:
Respond Personally on Social Media
Social media is a very powerful tool and can be used to make more people buy from you. You’ll need to be consistent with everything you post, but if you do it right, you can attract many more people to your product or service. The key is to be social, not promotional. If somebody asks a question or presents an issue, make sure you respond personally. Don’t be the ‘faceless’ company. Let them know who they are speaking to and be transparent. Customers like this so much better!
Get Feedback from Your Customers
Feedback from customers is valuable, and yet so many businesses don’t bother to take it in. By getting feedback from them, you’ll be able to work out what needs the most work. You can then improve your service and make it perfect for your target audience.
 
Improve Your Website
Having an amazing website is the key to getting people to work with you again and again. Work out how you can improve your website by paying attention to your analytics. How do people use your website? How can you improve on what they currently do? Can you improve the buying process, or simply change a few colours?
Contact the Professionals
If you’re unsure, you can always contact the professionals to help you. They specialise in getting more business for all kinds of companies. Many focus on conversion rate optimisation to get the best results. Don’t be afraid to allocate a budget to it and go from there!  
Offer Complimentary Products/Services
By offering complementary products/services, people will come back to you. Not only that, you’ll attract more customers as you tailor to many more needs. This is a great way to avoid getting stuck in a rut.
Focus on Gaining and Keeping Trust
You can gain trust by being totally transparent as a business. Let people know when you’ve done something good, but also let them know when you’ve made a mistake or changed something you shouldn’t have. This is the only way you can gain and keep trust for the long haul.
With these tips, you should be able to convince more people to buy from you without having to say much at all. The key is to show that you care about customers, be transparent, and listen to feedback. You might think that you know best, but listening to customer comments may prove otherwise. Leave your thoughts below – how would you make more people buy from you? Do you use the tips here? See you soon!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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