What Does Your Office Space Say About Your Business?

September 25, 2015

In the business world, appearance is everything. Customers and clients are more concerned about how things appear rather than how they actually are. That means you could be offering the best services to your clients and if you don’t look the part you still won’t get their business. Specifically we are talking about your office space. What do you think your business premises says about you and your company? We can tell you what it should be saying.

This Business Is Modern

You need to show clients and investors that when it comes to your industry, your company is ahead of the curve. You are offering the services clients want before they know their own desires. You are using the latest technology to offer a personalised care that none of your competitors are giving their clients. That’s how you need it to look and to achieve this, we imagine your office space needs an upgrade.
You should think about investing in stylish furniture. You might even want to consider a complete refurbishment. You will be amazed by the effect that a newly refurbished office can have an how clients and investors perceive your company. You don’t even have to complete the job yourself. Instead, you can hire a business that specialises in office fit outs. If you have a look at www.sydneyinteriorfitouts.com.au, you’ll understand exactly what we mean. They’ll make sure your business looks like it is at the centre of the twenty-first century.  

This Business Is Successful

When it comes to demonstrating success, first impressions are everything. You need to get your investors attention as soon as they see your business premises. Think about how you measure the success of a person. You may take note of how firm their handshake is. This is the first impression you get when you meet a person. When assessing a company the first impression an investor will get is dependant on what the exterior of your office looks like. You could think about improving it with metal panels on the outside. These look modern and stylish as well as being cheaper than they seem. Or, you can think about tinting your windows. This will make the whole building appear smooth and sleek. It’s also a great energy saver, so that’s a definite bonus. Consider any easy way you can improve your business curb appeal, even if it does cost a little in funds.

This Business Is Secure

You also need to show them that your business is secure. Again, this is about how things appear, not how they are. You might be able to tell them that all their files will be stored on a cloud server. But as you can not show them this form of security, investors are often wary of using it. They would much rather see that your business premises has the latest physical security measures in place. For instance, you should have CCTV at every entrance as well as ID scanners in place. That way, they will know they can trust your company to look after their best interests.
Does your business premises say these three things about your company? If it doesn’t, it might be time to make some changes. Remember, in business, appearance does matter.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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