INFOGRAPHIC: 10 Steps to Creating a Downloadable Resource Tool-Kit for Your Audience

March 1, 2017

When I created The Straight Talking Guide to Launching Your First Product I knew that I had to do more for you, my loyal audience.

The reason was clear: simply telling someone how to do something is not the same as teaching them. And teaching requires the provision of tools to allow the student to train themselves in what may be completely new skills or new approaches to ideas already visited by the student.

With that in mind, I decided early on that the guide wasn't simply going to be an audio tour of the steps needed to create your first product. No, I wanted the listener to be completely equipped with the tools needed to move that idea from their heads, onto paper and then out into the marketplace.

It goes back to my mission of giving you the very best, so to build out the complete 8-part toolkit was a real no-brainer.

Since the guide launched, a lot of people – both new entrepreneurs looking to create their own downloadable product and podcasters/content creators looking to boost their offer with high-quality content upgrades – have asked me how I created the tool-kit from not only a creative perspective but also from a technical perspective.

So, I decided to put together a free, downloadable infographic that shows the exact steps that I went through to create the toolkit that accompanies The Straight Talking Guide to Launching Your First Product.

10 Steps to Creating a Downloadable Resource Tool-Kit for Your Audience

Got questions about this process? Fire off in the comments of the Excellence Expected Facebook Group.

Don't forget, the more you expect from yourself, the more you WILL excel.

Mark Asquith

That British podcast guy, Mark is co-founder of, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

Learn podcasting
in your own time

Listen to the
free podcast

The free, thrice-weekly show that brings you podcast education, industry insights & straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.