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Your Podcast Needs to Sound Good. Here's Why

You might have the best idea ever. You might be the best host ever. But if your podcast doesn't sound good, you'll struggle to win the attention and ears of listeners. Here's why you should care about your podcast audio quality, and 3 ways to increase your production value.

THE PODCAST ACCELERATOR
EPISODE LIBRARY

Should I Optimise My Podcast For Voice Search?

Should I Optimise My Podcast For Voice Search?

Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old ‘Google', should you optimise your podcast episodes for voice search, and what's the best way to make sure your content actually shows up when people ask for it?

One Simple Thing You Can Do Right Now To Grow Your Podcast

One Simple Thing You Can Do Right Now To Grow Your Podcast

What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn't it?! Today, I list a super simple thing that you can do today (yes, really) to help grow your podcast.

How Do I Get My Listeners To Share My Podcast?

How Do I Get My Listeners To Share My Podcast?

Let's be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools available to us as podcasters. Here's how to foster it for your podcast.

Happy 200th Birthday Podcast Accelerator!

Happy 200th Birthday Podcast Accelerator!

Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evolution in podcasting is so essential.

3 Key Concepts of Effective Podcast Marketing

3 Key Concepts of Effective Podcast Marketing

In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you to the Podcast Discoverability Triangle and what it means for your marketing.

Podcast Marketing: Treat Your Show Like a Business

Podcast Marketing: Treat Your Show Like a Business

As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposite. Here's why when it comes to marketing your podcast, you need to think more like a business.

How to Market Your Podcast Locally

How to Market Your Podcast Locally

There are people out there that don't know what podcasts are! There could be – in fact, probably is – a big portion of your target audience out there, but they just don't know your podcast exists or how to access it. Here's how to fix it.

Your Podcast Listener Experience Needs an Upgrade

Your Podcast Listener Experience Needs an Upgrade

Listening to a podcast is an investment (here's looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single time they tune in. Here are some of my tried-and-tested ways to start doing that today.

Podcast Branding Misconceptions

Podcast Branding Misconceptions

Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be?

How Many Podcast Episodes is Too Many?

How Many Podcast Episodes is Too Many?

If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. Here's why.

9 Unconventional Ways to Grow Your Podcast

Grow Your Podcast Today!

I'm not a podcast guru. I just try things and I'm fortunate enough to work with thousands of podcasters at Rebel Base Media who also try things. These are the things that we have found work.

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The thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.