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THE PODCAST ACCELERATOR
You might have the best idea ever. You might be the best host ever. But if your podcast doesn't sound good, you'll struggle to win the attention and ears of listeners. Here's why you should care about your podcast audio quality, and 3 ways to increase your production value.
THE PODCAST ACCELERATOR
Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old ‘Google', should you optimise your podcast episodes for voice search, and what's the best way to make sure your content actually shows up when people ask for it?
What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn't it?! Today, I list a super simple thing that you can do today (yes, really) to help grow your podcast.
Let's be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools available to us as podcasters. Here's how to foster it for your podcast.
Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evolution in podcasting is so essential.
In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you to the Podcast Discoverability Triangle and what it means for your marketing.
As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposite. Here's why when it comes to marketing your podcast, you need to think more like a business.
There are people out there that don't know what podcasts are! There could be – in fact, probably is – a big portion of your target audience out there, but they just don't know your podcast exists or how to access it. Here's how to fix it.
Listening to a podcast is an investment (here's looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single time they tune in. Here are some of my tried-and-tested ways to start doing that today.
Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be?
If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. Here's why.