Effective vs Efficient Podcasting

October 4, 2021

If you're not progressing in your podcasting as fast you think you should be, but feel busier than ever, maybe you're focussing on the wrong thing - you should focus on being effective, not just efficient.

I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with two Captivate mega feature releases. My bad, I thought I had time to get it done but Monday got away from me and it's my fault – I'm sorry.

But, here I am this week!

Last time, I talked to you about how to cope with podcasting overwhelm and gave you a rule of thumb to start implementing right away. It works, it really does (and not just for your podcast, for most ‘work' things).

Today, I'm going to talk about “effective versus efficient podcasting” and give you a system to use to make sure that you're being effective, not just efficient.

These two concepts come from a book I wrote in 2014 (wow) called The Essential 14-Day Guide to Cutting Your Working Hours and Increasing Your Impact – it's a free book, no email address required and you can get it instantly from here.

I'd suggest that you go and download that book (I promise you, I don't ask for an email address or anything, the link is to a direct PDF that you can keep).

Ordinarily, I'd write a really long piece today to talk to you about this concept of “Effective vs Efficient Podcasting” but it's all in that book.

In particular, I lay out a system that I call “The Triple I” principle which is a method that I still use to this day to make sure I'm doing the right thing at the right time.

As a podcaster, it's really easy to just do things and to feel really busy (sometimes that feels great, sometimes it feels awful) and if we aren't careful, a year passes us by with no real progress because we're busy with the wrong thing.

“The Triple I Principle” will give you a sense of why you're busy and what you're spending your time on whilst also giving you a framework to improve your own efficacy within your podcast.

Download it now for free (no email, I promise) and on today's podcast episode I'll talk about how it's helped me & how I continue to use it for my podcasting endeavours.

Your next steps

I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:

P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/Email


This is The Podcast Accelerator, helping busy podcasters to grow their audience in specific, actionable ways.

I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.

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Mark Asquith

That British podcast guy, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. He's a wildly approachable Brit and Star Wars/DC Comics geek.

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