Has Google Just Changed Podcast SEO Forever?

May 14, 2019

A few days ago, Google made good on its promise and the promise of its product lead, Zack Reneau-Wedeen, to roll out podcast results and inline players within search engine results pages. Coupled with the backend transcription that Google uses to ascertain what exactly you're talking about in your episodes, there's a strong chance that we'll start to see YouTube like "sectional" search results, people listening to parts of an episode or single episodes without subscribing and thinking bigger picture, there's a real chance that podcast SEO will become even more strategic as we potentially begin to optimise what we say to hit keyword results. Of course, that comes with positives and potential negatives, if the "old, wild west" style days of SEO rear their head again.

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