How To Stay Competitive In Fast Moving Market

March 8, 2021

There are many things you can do to get an edge on those that would compete with you in business. Keep reading to find out what they are. 

Be a first adopter 

One way that your business can stay as competitive as possible in a fast-moving market is to be a first adopter of process, ideas, and tech. Indeed, staying ahead of the trends when it comes to tech, such as using an IoT platform to allow your products to be controlled remotely, or switching to a cloud computing model can be particularly beneficial. The reason being that you can customize them to the needs of your customers, and your business, as well as boost productivity. Not to mention that getting in on the ground floor means you can usually save a significant amount for your business. 

Invest in training and education 

To truly stay ahead of the curve, it's not just you that needs to be aware of the latest business trends concerning both products and process. Instead, you will need to invest in educating and training your employees as well. 

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Yes, it is true that this a wide-reaching and more long-term initiative than many of the others mentioned here. The reason is that it involves a change in the very culture of your business. However, by encouraging workers to embrace progress and chance you can reap several rewards including a much more forward-thinking approach to all you do. One that should help keep you competitive, even in the most flooded of markets. 

Be flexible 

While we are on the topic of company culture, this is another way you can use this to retain a competitive edge. What we are talking about here is being flexible, or as many professional organisations know it being agile. Agility in the business world is all about not taking on too many commitments, which means instead of investing in manufacturing equipment to make products yourself, you outsource this. This allows your business to pivot and remain profitable, even if the market changes. 

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Another relevant example of agility in business is not signing on for a three-year lease for company property. After all, a lot can happen in three years, and doing so will seriously limit your ability to both scale-s up and down during that time. 

Instead, a much better approach is to run on a remote working model, renting a meeting or co-working space in the short term when needed. Indeed, by following the latter model you can save a great deal of money, and also once again make quick changes to how your business operates, helping you stay ahead of your competition. 

Lead your field 

Lastly, if you want to stay ahead of the curve, why not lead your field? Indeed, no one can argue that you are behind the times if you are part of the trend-setting process.

The great thing about being a field leader is that it affords you all a part of other benefits as well including greater credibility with your customers and so a more trustworthy name for your brand. 

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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