Making Your Storefront Truly Stand Out

March 15, 2021

Storefronts have long been a great place for businesses to sell their work. No matter the size of a shop, the windows at the front offer an excellent way for customers to get an insight into your company, and you should always use this to your advantage when you’re working on your store. To help you out with this, this post will be exploring some of the key areas that will need to be dealt with if you’re going to make the best of your storefront. You have loads of options when you’re doing something like this, but creativity will always be a key piece of the puzzle.

The Glass

While it may not seem that important, the glass on the front of your store is crucial to your success with this. Scratched or dirty glass will look very bad, and this makes it well worth spending the time and money to get them into the best possible shape. Window cleaning is easy, and you should be able to do this for yourself with the help of a YouTube video or two. A Glass Scratch Remover service will be the best choice for those who are looking to remove scratches and other imperfections from their windows, though.

The Display

Once you have your windows in order, you can start to think about the display you have inside it. The type of display you have will be dictated by your business, but it’s worth looking for unique ways to do this. Many clothing stores will use a range of mannequins to make families or people performing activities, while techy stores will often have their products being demonstrated in the windows. Giving your customers a taste of what you have to offer is a big part of this, but you also need to make the products look desirable in the process. Sites like Instagram can be ideal when you’re looking for inspiration for areas like this.

Lighting & Nighttime

Making the most of your storefront will always be easiest if you keep it looking good at night. Lighting will be the best way to do this, giving your store a glow that will make it look great from far away. LED lighting is best for this, enabling you to save a lot of money compared to traditional lighting options. The colors you choose for this should match the display, enabling you to get people interested in your store before you’ve even opened it. This process is a great way to make the most of your storefront without having to directly advertise it.

Regular Updates

While many companies will very rarely update their storefront, it’s well worth making sure that you have something fresh in this place on a regular basis. This will ensure that your customers get to see something new, while also enabling you to highlight your latest goods and the season that they have been made for. This will be less important for stores with static products, but those that work in markets that are always changing will need to perform updates. Doing this every few months should be enough, though some store owners choose to do it even more frequently than this.

Writing & Posters

Text can be a powerful tool when it is used in a store window, but you have to make sure that you do it right. Having long paragraphs will be unappealing to those passing by, making it crucial that you are clear and concise. Large words and bold fonts will be best for this, enabling you to tell your customers what they need to know without having to bog them down. Of course, though, you can go a little deeper if you’re using posters. Traditional signwriting services are great for this, enabling you to achieve the character you want without having to spend a small fortune in the process.

With all of this in mind, you should be feeling ready to take on the challenge of making your storefront stand out. Many people struggle with work like this, finding it hard to know what needs to be done when they are working to make their store stand out. This process doesn’t have to be hard, though, and it will only get easier as you work on your store more and more.

Mark Asquith

That British podcast guy, Mark is co-founder of, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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